The Culture of AddictionAfter breakfast, After work, After a drink, Before dawn, Before everyone else.
What started out as one woman’s nostalgia for her favorite hometown eats soon turned into one of New York’s most popular eateries. The Kati Roll Company started eight years ago with one location in New York’s Greenwich Village and has since expanded into New York’s midtown as well as across the pond into London, England.
TKRC is the brainchild of female entrepreneur, Payal Saha, originally from Kolkata, India. She started the business with a very simple concept, “I tremendously missed Kati Rolls, and there weren’t any in New York when I first moved here,” she remembers, “I just wanted to have a place where I could enjoy Kolkata’s street foods. I thought if I missed it so much, other people must too.”
With its warm paratha’s (or alternate whole wheat roti) wrapped around various spice laden fillings, the aromatic rolls have turned many hungry folks into bonafide TKRC devotees, some traveling across state lines to satisfy their kati roll fix.
Veg or non-veg, South Asian or not, the one thing that TKRC fans have in common is their desire for fresh and easy food, so much so that they are willing to wait in sometimes long lines for the soul-satisfying fare. But don’t take our word for it, Google The Kati Roll Company and see for yourselves. Or better yet, stop in and get your addiction on. Trust us, you’ll be back.
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